Business Brand Essentials

What is your brand?

A “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

The objectives of a good brand:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

Essential Items for a business:

  • Logo
  • Business Card
  • Letterhead/Envelopes
  • Basic website

Why do I need a logo?

To increase your credibility.
A logo makes you look experienced and professional, and can go a long way towards making your business appear credible. And, if you’d like to be known as an expert in your field, this type of credibility is the first thing you have to establish.

What Makes a Good Logo?

A successful logo can’t be just creative or clever. Because a logo ends up being an important guest at many occasions, it absolutely must perform and behave well no matter what.

It is a tricky balancing act, but one that you can achieve. All you have to do is consider what makes a logo effective. Make sure your design follows these guidelines.

  1. Everything, including the kitchen sink – Busy logos are a roadblock to communication, so don’t crowd it with stuff. It’s easy to get carried away, but you’ll create a stronger image with fewer pieces.
  2. Bold and Beautiful -Fine lines make lovely illustrations but poor logos because they are difficult to see and a fine line will often break up or even disappear when reproduced.
  3. Does it translate into small sizes – The logo that looks great at billboard size must also work on a business card.
  4. Appropriate for the Business – This seems like common sense, but in the throes of artistic rapture, common sense often goes out the window.
  5. Make it you own -Don’t settle for the ordinary. Your company is unique—that is, it has a distinctive culture and market presence; capture this intelligently and thoughtfully.
  6. Trendy Typefaces – This is big one. Some typefaces do not translate well in the business world.
  7. Avoid Tall or Wide Logos – Odd shapes are hard to fit into common spaces—business cards, advertisements, and so forth—and as a rule they aren’t as pleasing, either. A good proportion for a logo is roughly 3 units by 2 units tall.
  8. Design Logo and Name as a Unit – If the company name will be part of the design—especially popular on signage—look for ways to integrate the two.

Designing a logo is one of the most important items for your business. It will save you a lot of money if you do it right the first time. Take your time and don’t rush through the process. You will be looking at the logo for all long time. Make sure it WORKS.

Stayed tuned for the importance of

  • Business Card
  • Letterhead/Envelopes
  • Basic website
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